Nie tylko wielkie marki mogą współpracować z influencerami. Marki mniejsze, które dopiero rosną również mogą nawiązywać takie współprace. Współpraca z influencerem, tak jak każda inna, powinna opierać się na zasadzie win-win. I powinno się ją budować tak jak każdą inną relację – na zaufaniu. Z takiej współpracy korzysta zarówno marka, […]
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