Lejek sprzedażowy to graficzne odzwierciedlenie ścieżki zakupowej klienta. I jeśli myślisz, że ma zastosowanie tylko w dużych korporacjach lub tylko w modelu B2B, to jesteś w błędzie. Każda firma, nawet mała powinna go wdrożyć u siebie, ponieważ korzystanie z niego ma szereg korzyści. Jakich? Dowiesz się w dalszej części artykułu. […]
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